About iBE Performance — developing the skills behind performance under pressure.
Technical skill and preparation matter in every arena: business meetings, team competition, auditions, and live performance. But pressure can change attention, confidence, communication, and the next decision. One mistake can carry into the next moment. Talented individuals and capable teams still need a practiced way to respond.
I founded iBE Performance to help people and teams train psychological performance skills: focus, confidence, composure, communication, preparation, and recovery. I start with a conversation about the real performance challenge and use assessment when it helps. This is education and coaching, not hype, empty motivation, or clinical treatment.
Measure the mind. Train the edge. Build the person.
iBE Performance at a glance
- What it is
- A mental performance training and consulting practice.
- Founder
- Philip Coffman — iBE Performance is founder-led.
- Based in
- Ohio, United States.
- Who it serves
- Business teams and leaders, sports teams, performers, professional and Olympic athletes, individual athletes, coaches, schools, and parents — with local and virtual options.
- How it works
- Consultation-first: start with a discovery conversation, then use a Scorecard or deeper profile when it helps clarify the right development pathway.
- What it is not
- Not therapy, diagnosis, or medical care. Coaching reflections only, with referral out when appropriate.
Where Performance Breaks Down
Technical skills get trained. The response under pressure needs practice, too.
Teams train systems and strategy. Performers rehearse their craft. Athletes practice technique. Leaders build technical expertise. Yet preparation alone may not equip someone to handle the moment when expectations rise.
How to reset after a mistake. How to communicate when emotions run high. How to decide with limited time. How to perform with nerves present. How to regain attention when momentum shifts and lead when things go wrong.
The answer is not simply to demand more toughness or motivation. Mental-performance responses can be understood, practiced, and refined. They deserve deliberate training alongside technical and operational preparation.
The mental side of performance should have a system.
What IBE Stands For
Three commitments. One system.
01
Understand It
I start with a conversation about the performance demand, then use assessment when it adds value. I look for patterns in preparation, attention, composure, communication, and response under pressure — not labels.
02
Train It
I turn those patterns into practical skills people can rehearse before, during, and after important moments in business, sport, and performance.
03
Develop Through It
Performance development should strengthen the person, too: self-awareness, leadership, resilience, responsibility, and an identity bigger than a single outcome.
The IBE Development Model
A repeatable process for people and teams.
01
Identify
Understand the individual, team, environment, and performance demand through conversation.
02
Build Awareness
Recognize patterns, responses, behaviors, and habits under pressure; measure when useful.
03
Train the Response
Develop skills for confidence, focus, composure, communication, and recovery.
04
Apply Under Demand
Use the skills in meetings, rehearsals, teams, competition, and other real moments.
05
Refine Over Time
Review what works, adjust the approach, and continue practicing the response.
01
Identify
Understand the individual, team, environment, and performance demand through conversation.
02
Build Awareness
Recognize patterns, responses, behaviors, and habits under pressure; measure when useful.
03
Train the Response
Develop skills for confidence, focus, composure, communication, and recovery.
04
Apply Under Demand
Use the skills in meetings, rehearsals, teams, competition, and other real moments.
05
Refine Over Time
Review what works, adjust the approach, and continue practicing the response.
Why IBE Exists
More than talent. More than motivation.
I created iBE Performance because talent, expertise, and preparation do not eliminate pressure. People and teams deserve more than motivational advice; they need skills they can understand, practice, and apply.
The business team that loses communication when decisions matter. The performer who rehearses well but struggles before stepping onstage. The athlete who carries one mistake into the next play. The leader facing a difficult conversation. The coach who needs a way to teach composure. The parent trying to help without adding pressure.
iBE exists for those moments.
I help people identify what affects performance, then train practical skills for focus, confidence, composure, communication, leadership, and recovery in the settings where those skills are needed.
The goal is not perfect performance. It is a more deliberate response when the next important moment arrives.
Founder
Philip Coffman
Founder · Mental Performance Coach
Philip Coffman founded iBE Performance after years coaching in competitive athletic environments, seeing how pressure, communication, confidence, and recovery influence performance. His founder-led practice adapts performance-development principles to people and teams across sport, business, and performing arts.
He holds a B.S. from Miami University in Sport Leadership and Management with graduate-level study in Sport Psychology. iBE is built from that field experience — practical, repeatable, and adaptable to an athlete before competition, a performer before a show, or a leader before a consequential meeting.
iBE Performance is not clinical therapy, psychiatry, medical care, or licensed sport psychology. The work is educational, developmental, and performance-based.
Who IBE Serves
Built for people and teams facing real performance demands.
Business Teams & Leaders
Develop role clarity, communication, decision-making, and recovery routines for difficult meetings, transitions, and shared goals.
Explore this pathwaySports Teams
Build shared standards for focus, communication, trust, leadership, and response under competition pressure.
Explore this pathwayPerformers
Prepare for auditions, live shows, and stage pressure through attention, readiness, and reset routines.
Explore this pathwayProfessional & Olympic Athletes
Train mental-performance skills for high-stakes preparation, execution, and recovery.
Explore this pathwayIndividual Athletes
Build confidence, focus, composure, and mistake recovery across youth, collegiate, and adult sport.
Explore this pathwayCoaches
Develop a repeatable way to teach the mental side of competition throughout a season.
Explore this pathwaySchools & Academic Programs
Explore age-appropriate performance skills for students, staff, and school teams.
Explore this pathwayParents & Guardians
Support an athlete through pressure and setbacks without adding to the demands they already face.
Explore this pathwayPerformance will test prepared people.
Pressure will come.
Mistakes will happen.
Confidence will shift.
Emotions will rise.
Adversity will show up.
iBE Performance exists to help individuals and teams prepare for those moments through deliberate practice, not hype.
Measure the mind. Train the edge. Build the person.